SOFTENG5 February, 2026 min read

Softeng, the only partner in Spain that will be a speaker at the Microsoft AI Tour in Madrid

Microsoft has selected Softeng as one of only two confirmed partners who will share the latest in Artificial Intelligence in the AI Tour Madrid, the largest European event organized by Microsoft on AI applied to business.

The Madrid edition will bring together more than 2,000 technology professionals and innovation leaders, making it one of the key events on the technology calendar in Europe.


A first-of-its-kind live demo with Microsoft to showcase Advanced AI Agents

AI agents are gaining prominence in process automation and decision making within organizations. Therefore, in the AI Tour we will show live how an advanced AI agent works.

It will be led by our experts: Marc Jordana, Digital Lead; David Castellà, Data & AI Expert: and Alex Imbernon, Cybersecurity Lead.

Together with Alberto Pinedo, National Technology & Security Officer of Microsoft Spain, they will make a demo that will focus on:

– The business challenge addressed by the agent.
– Its impact on the daily operations of the organization.
– How to manage agents in a controlled and secure manner.

During the demo, they will also explain how Microsoft’s AI solutions enable enterprises to create, deploy and govern such agents.

Softeng, Top Partner of Microsoft in Artificial Intelligence projects

The presence of Softeng as a partner speaker at the Microsoft AI Tour in Madrid reinforces our position as a technology consulting firm specializing in digitization, Artificial Intelligence and Cybersecurity with Microsoft solutions, with over 25 years accompanying organizations in their digital innovation processes.

Our approach is based on a holistic view of Artificial Intelligence, where data, infrastructure, security and governance are integrated in a coordinated way, avoiding silos and disconnected solutions.

About the Microsoft AI Tour in Madrid

The Microsoft AI Tour is a global Microsoft initiative that tours major European cities to showcase how Artificial Intelligence is transforming organizations, with a clear focus on responsible adoption, AI governance and real-world use cases of AI agents.

The Madrid edition will bring together CEOs, CIOs, CTOs and IT managers interested in applying AI in a practical, safe and aligned way with the strategic objectives of their companies.

Check here the agenda of the event >

Our presentation at the AI Tour is the prelude to what we will show at Max Innovation Day 2026, the annual event of Softeng and Microsoft that is characterized by our live demos of Artificial Intelligence and Cybersecurity.

This year, Paco Salcedo, President of Microsoft Spain, and Alberto Pinedo, National Technology & Security Officer of Microsoft Spain, will also participate in the event, where they will present Microsoft’s strategic innovations.

Reserve your place for Max Innovation Day here >