Softeng’s annual event, Max Innovation Day, showcased the latest in AI and cybersecurity agents, with the participation of Microsoft, and previewed Copilot for Softeng Max.
Max Innovation Day 2025 brought together more than 400 business leaders and IT executives, consolidating its position as one of the most influential events on digital innovation.
Two days marked by practical learning and networking to check, through live demos and real use cases, the tangible impact of artificial intelligence and cybersecurity, knowing concrete use cases to apply in companies.
“It’s amazing to see how everything evolves and, above all, the knowledge that already have some partners as Softeng to bring it already directly to use in companies.”
Albert Almajano, CIO of B. Braun Group.
This year’s edition took place on March 21 at the MGS Auditorium in Barcelona and on April 23 at Microsoft’s headquarters in Madrid.
Under the theme “Discover how to keep moving securely at the speed AI demands”, the event offered a combination of strategic vision and practical approach, showing how to integrate AI into business processes effectively, while keeping cybersecurity in mind.
“Agents are the applications of the AI era, and they will completely change the business processes of all organizations.”
Carlos Colell, CEO of Softeng.
In his keynote, Carlos Colell, CEO of Softeng, and Inma Rasero, Partner & Customer Solutions Advisor Softeng, spoke about how to succeed in the new era of artificial intelligence, sharing the most common mistakes in AI projects.
“Before implementing AI, it is important that data is protected at its source.”
Inma Rasero, Partner & Customer Solutions Advisor at Softeng.
In addition, the Max Innovation Day counted for the second consecutive year with the presence of Microsoft, through Alberto Pinedo, National Security & Technology Officer.
In his keynote, Alberto gave an overview of current and upcoming AI technology, from Copilot and agents to multi-agents, and how to develop them with Microsoft technology, keeping security in mind.
Introducing Copilot for Softeng Max in preview
During his keynote, Carlos and Inma did a review on the seven intelligent tools Softeng Max Platform, which help our customers to manage, control and analyze their environment Microsoft 365 and Azure.
And, as a first for the general public, we announced the launch of Copilot for Softeng Max, AI agents natively integrated into the platform so IT teams can get answers faster and access more information.
AI agent live demos with more innovation than ever before
After the keynotes, it was time for the live demos, a flagship of Softeng events, in which Softeng experts showed real use cases of data, artificial intelligence, cybersecurity and more.
DEMO | Leading the business revolution with new AI agents
Georgina Punsoda and Claudia Casas, Dynamics 365 and Power Platform Experts Softeng, showed in his demo how to carry out a recruitment process of a new employee more quickly and efficiently with the help of AI agents.
DEMO | Digitize processes, automate tasks and boost your company’s productivity thanks to AI.
Then, Marc Jordana, Digital Lead Softeng, and Cristian Manero, Dynamics 365 and Power Platform Expert Softeng, took the stage to show how AI agents can be applied in different business processes, from sales to support case management, to gain agility, accuracy and value.
DEMO | Talk to your business through the power of artificial intelligence and Microsoft Fabric
One of the moments that most highlighted the attendees starred David Castellà and Javier Dominguez, Data & IA Experts Softeng. In their demo, they talked live with a finance agent created by themselves capable of collecting, analyzing and creating tables with company data in minutes.
The importance of integrating security from the beginning
As companies move from pilots to extending AI into enterprises, the risks increase if they don’t take cybersecurity into account. Why? As Carlos and Inma explained in their keynote, “because there is more data volume, more applications and more users using it.”
So, after seeing the potential of artificial intelligence, with real use cases and ideas to apply in their business processes, it was the turn of cybersecurity.
DEMO | Prepare your infrastructure to incorporate AI securely
Jordi Fernandez, Cloud Solutions Lead Softeng, and Christian Garcia, Microsoft 365 and Azure Expert Softeng, taught a real use case of an AI project that did not work for not having a secure architecture ready for AI.
DEMO | Keep an eye on what you can’t protect thanks to a modern AI-powered SOC
Finally, Alex Imbernon, Cybersecurity Lead at Softeng, and Yoel Lopera, Microsoft Security Expert at Softeng, made a full demo in which, on the one hand, told the hidden risks of artificial intelligence and, on the other, showed how AI enhances the ability to detect and respond to cybersecurity incidents.
This is how the Barcelona attendees experienced it!
