{"id":71812,"date":"2026-04-01T15:56:55","date_gmt":"2026-04-01T13:56:55","guid":{"rendered":"https:\/\/www.softeng.es\/blog\/noticias\/leading-companies-share-their-expertise-in-ai-and-cybersecurity-at-max-innovation-day-2026\/"},"modified":"2026-06-04T10:14:52","modified_gmt":"2026-06-04T08:14:52","slug":"leading-companies-share-their-expertise-in-ai-and-cybersecurity-at-max-innovation-day-2026","status":"publish","type":"noticias","link":"https:\/\/www.softeng.es\/en\/news\/leading-companies-share-their-expertise-in-ai-and-cybersecurity-at-max-innovation-day-2026\/","title":{"rendered":"Leading companies share their expertise in AI and Cybersecurity at Max Innovation Day 2026."},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]At Softeng and Microsoft’s annual event, company executives shared how they are approaching the adoption of Artificial Intelligence and Cybersecurity in their organizations, exposing the real challenges they face and the impact of these decisions on their business.<\/strong>[\/vc_column_text][\/vc_column][vc_column]

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Max Innovation Day has always stood out for its live demonstrations, designed to show how technology is applied in real business situations.<\/p>\n

This year, in addition, we wanted to go a step further and incorporated panels of companies<\/strong> so that the managers themselves could share their first-hand experience with Artificial Intelligence and Cybersecurity.<\/p>\n

During the talks in Barcelona and Madrid, led by Inma Rasero, Partner & Customer Solutions Advisor Softeng, participants focused on the real challenges: how to prioritize, how to integrate these initiatives in the day to day and how to move forward without compromising security<\/strong>.<\/p>\n

In Barcelona, the panel featured executives from companies such as Towa International, Neuraxpharm, Manusa and Grup Peralada, who shared very specific experiences on how they are addressing these challenges in their organizations.<\/p>\n

For example, Llu\u00eds Gargallo explained why Grup Peralada decided to opt for a SOC service<\/a> that continuously monitors the environment:<\/p>\n

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With the exponential increase in cyber-attacks, we needed to centralize security in a SOC that would give us real-time visibility and responsiveness.<\/p>\n