When a web page meets goals more ambitious than a simple business card, it is vital to measure outcomes in order to improve them.

Web analytics is the collection, measurement and rational evaluation of the data obtained from our site, in order to understand and improve their effectiveness. In addition, analyzes behaviors of people also being essential to make the right decisions and improve the results of the company.

To this end, there are different applications being the most popular google analytics which is likely to be heard to speak or even you are already using. Free of charge, this application provides information through data collection while users navigate through our website providing us subsequently sumarizada information through easily understood graphics and tables to make effective decisions.

Based on the information that Google Analytics offers we know pages visited and time spent, the profile and tastes of the visitor, from where we visit, how we are and what the monetary return on investment from the degree of fulfilment of the objectives defined for our web site. This information is essential to know the evolution and success of our web site, becoming the necessary support for any action of marketing.

With the data, companies can better position against its competition, define strategies for marketing based on pages with more success, know the weak points of your site, the origin of the visits, and can even help to define strategies more in line with the habits of our target audienceimprove the service and get more sales and customers.

Some tips to get started

• If you still do not have Google Analytics, ask your web provider that select you , and provide a training session.
• By using the function that provides Analytics, create objectives and define the value each for you. Some typical goals are: fill in a form that a user view a particular content or receive a call from a new customer.
• Analyze statistics frequently, at least a couple of times a week, draw conclusions and act accordingly to redefining its strategy on the basis of the results obtained.
• See which are the contents of more and less success, to dedicate efforts as appropriate.
• Determine which are the sites of origin from which visit you most.
• Keep track of with what keywords are the site visitors and analyze if they correspond to those that would like to be positioned.
• If you have payment through Google Adwords campaigns, help the system's objectives of Analytics to analyze what words they have a lower return on investment and consider to bid on them.

In addition and for the convenience of our clients, remember that it is possible to obtain the information provided by Google Analytics integrated without leaving Portal Builder, which results in higher productivity and comfort for users. Also, use our support service to ask for help on how to get the best out of Softeng Portal Builder with Google Analytics and even how help Softeng Portal Builder for improve the positioning with key words of interest.