There are moments in life that are hard to forget. Having shared the stage with Steve ballmer, the charismatic CEO of Microsoft Corporation, will be for me one of them.  Despite his great media impact, nonetheless be an anecdote that I will explain to my children when they are older, is, in fact, that filled us with pride, that to this date so specified, Microsoft decided to trust in SOFTENG.

I will also remember the immense satisfaction we experienced on the day of the event, to open the bag that Microsoft gave to all attendees: containing the case study by Microsoft on Softeng Portal Builder.

All this filled us with pride to continue working hard, helping our customers with solutions based on Microsoft technologies and developing our solution for Web projects, Softeng Portal Builder, an innovative and prestigious platform.

Thank you all for your confidence!

Carlos Colell, CEO of SOFTENG.

With the participation stellar Microsoft CEO Steve Ballmer, CEO of SOFTENG Carlos Colell, presents more than 200 executives from large corporations the solution for web projects in the cloud, Softeng Portal Builder.

In the event held in Madrid on October 8, SOFTENG work had special significance in the dissemination of Microsoft's strategy in the world and presenting cloud-computingSofteng Portal Builder as the premier platform for SaaS Web projects running in the cloud. Likewise, and in his speech, setting out the grounds Carlos Colell's strategic decision to go for Windows Azure and the benefits achieved so far.

Watch the video summary of the interventionSteve Ballmer and Carlos Colell.

Desigual confident Softeng a consultancy project in Microsoft systems.

The Department of information of Desigual technologies entrusted with SOFTENG a project to improve your IT infrastructure based on Microsoft platform, with the aim of increasing the availability of the information between their various headquarters.  Desigual is currently one of fashion's most successful firms. Between 2002 and 2008, I multiplied its turnover by 18 became the Spanish company with further growth of the time. Employs nearly 2,000 people and hoped reach the 80 stores around the world.

A SaaS application (software as to service), is accessible over the internet, supported and maintained solely by its manufacturer, shared with many customers and hosted in the cloud.

IDC recently published a report which highlights the future of the SaaS model and cloud applications for the next 5 years, revealing that the SaaS growth is 6 times faster than in the installations of software and also expected a growth of 26% per year until 2014.  Already before the summer, IDC published the result of a global survey of ICT managers on their forecasts of SaaS applications, concluding that an 95% of companies expect to maintain and increase the use of SaaS. Respondents cited as one of the main reasons for its adoption reduce the high total cost of ownership (TCO) associated with traditional applications.

Microsoft has officially launched Windows Phone 7: access to the cloud from the mobile phone

Previously known as Windows Mobile, Windows phone 7 is the new operating system from Microsoft for the market of software for mobile platforms. Developed from scratch, it will compete with the already established iOS from Apple, Google Android, and Rim Blackberry OS 6. The CEO of Microsoft, Steve Ballmer described the new line of Windows Phone as "different" and more modern in design and principles.

When a web page meets goals more ambitious than a simple business card, it is vital to measure outcomes in order to improve them.

Web analytics is the collection, measurement and rational evaluation of the data obtained from our site, in order to understand and improve their effectiveness. The web analytics not only analyzes web sites, but it also analyzes behavior of people to be fundamental to make the right decisions and improve the results of the company.

Softeng Portal Builder integrates with Google Analytics offering higher productivity to users and a better user experience

Based on Google Analytics, this module allows to analyze the behavior of visitors from the user interface of Softeng Portal Builder (in context), using a suite of powerful reports ready to be used: visits at the level of site and page, origin of visitors and how access to our website, the user profile, the return on investment in campaigns and the rates of conversion, among others.  These tools will help you in decisive way that offers increased productivity by allowing work from a single tool to improve the online marketing strategy at the same time.