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4/4/2007
Inauguration of the new website of McKinley
Intersport, the largest chain of stores of the sport in the world, has opened its new website with success. New pages will be added over the coming months, and contained in an autonomous way with the help of the BackOffice which incorporates.
The particularity of the project lies not only in that it is a dynamic website with a performance of unprecedented content management, but that in addition, the solution will be used by all the countries where it has presence, and thereforeincluding many cultural aspects.
As well as having great flexibility to the administration of structure and contents of the web site of Intersport, the platform will allow each country to have full autonomy in carrying out the content management without the need for technical skills.
This is all possible thanks to the development of a powerful back-office which can be accessed to manage all kinds of topics related to the page via the Internet.
Intersport is one of the largest chains of stores of sport in the world. One of its secrets is to account for tastes and prerogatives of clients who visit the more than 4,000 points of sale of the chain. In Spain, the chain has more than 320 points of sale.
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